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Our brand

Our brand assets

The Imperial Society of Teachers of Dancing is delighted to reveal our new-look brand identity.

A brand is much more than a logo, a colour palette and imagery. A brand is about our values, the mission – who we are and what we do.

With this in mind we set to:

  • Create a mark of quality for our world-renowned teaching
  • Capture the emotion of teaching and professional progression of our members across a diverse spectrum of dance
  • Communicate in a unified and consistent voice
  • And put members at the heart of the organisation.

Find out more about our aspirations by watching our brand film below...

Redeveloping our website - our window to the world - has been a priority of our brand transformation. We are currently in the build phase and hope to have the new site up and running in a few months. In the meantime take a tour of the development site...

Using the brand to promote your business

We have created a mark of quality for our world-renowned teaching and we invite our Registered Members and Approved Dance Centres to use the newly created logos to help promote your status as Imperial Society of Teachers of Dancing members.


new logo in action


For further information on how to use these logos and to download them, please log in to your My ISTD account.

We are aware that our members and ADCs will need time to change your promotional collateral, but we hope by January 2021 the new brand will be fully embedded across the organisation, and across our international membership.